Affiliate Marketing
Editorial coverage, analysis and commerce intelligence on affiliate marketing across global markets.
The Commission Squeeze: Continental Marketplaces Redraw the Borders of European Affiliate Commerce
As retail media platforms absorb performance capital and Brussels tightens attribution governance, Europe's national e-commerce champions are dismantling traditional referral economics.
The Retrenchment of Europe's Open Affiliate Web
Stricter privacy enforcement and marketplace dominance are driving continental merchants away from untracked intermediary networks towards tightly controlled, first-party referral corridors.
Affiliate Marketing Is Having Its Best Decade — and Almost Nobody Is Talking About It
Publishers, creators and a new generation of commerce-driven media are quietly building extremely profitable businesses on top of affiliate revenue.
Inside the Quiet Consolidation of Global Affiliate Networks
CJ, Rakuten Advertising, Impact and Awin are reshaping the global affiliate infrastructure at exactly the moment publishers and brands need it most.
Why Every Major Newspaper Now Runs a Real Commerce Desk
The New York Times' Wirecutter, The Guardian, The Independent, Insider and a growing roster of publishers are running affiliate-driven commerce as a serious editorial discipline.
How Top Creators Are Quietly Becoming Affiliate Marketing Companies
From TikTok stars to YouTube reviewers, the most sophisticated creators are now building affiliate-revenue stacks that look more like retail businesses than entertainment careers.