Ecommerce
Editorial coverage, analysis and commerce intelligence on ecommerce across global markets.
The Enduring Fragmentation of European E-commerce's Last Mile
Despite a decade of digital ascendancy and substantial investment, continental European e-commerce continues to grapple with fragmented domestic markets, particularly evident in the critical final leg of delivery. This persistent atomisation shapes consumer expectations and retailer strategies, creating distinct challenges for cross-border expansion.
Continental Drift: The Fragmented Futures of European E-commerce
Despite a shared currency and increasingly integrated markets, Europe's digital retail landscape remains remarkably diverse. Local champions and distinct consumer behaviours continue to shape the trajectory of online commerce, presenting both opportunities and formidable barriers for expansion.
The 2026 Outlook for U.S. Ecommerce: Amazon, Walmart and Shopify Are Quietly Rewriting the Rules
Three operating systems now run American online retail. The next twelve months will decide which of them controls the next decade of the consumer wallet.
Britain's Ecommerce Rebound: How ASOS, Next and M&S Are Engineering a Profitable Comeback
After three years of margin pain, the United Kingdom's largest online retailers are growing again — but on dramatically different terms than before.
Europe's Ecommerce Map Is Still Beautifully Fragmented — And That's the Opportunity
While the U.S. consolidates around three platforms, Europe remains a continent of national champions: Zalando, Allegro, Cdiscount, Bol and a dozen more.
Shopify vs. Amazon: The Merchant Economics That Will Decide the Next Five Years
For independent brands, the choice between owning the customer on Shopify or renting reach on Amazon has become the single most important strategic decision in commerce.
Why Costco Keeps Winning — Even as American Retail Bifurcates
Membership renewal rates above 90 percent, treasure-hunt merchandising and a stubbornly narrow assortment have made Costco the most consistent performer in U.S. retail. The model is harder to copy than it looks.