Amazon's Generative AI Gambits Encounter Retail Realities
AI Commerce

Amazon's Generative AI Gambits Encounter Retail Realities

The integration of generative artificial intelligence into retail operations and consumer interfaces presents a complex calculus for established players, balancing innovation against the immediate demands of efficiency and profitability in a fiercely competitive market.

Hannah Brooks · 6 min read
Predictive Cartfilling and the Perils of Algorithmic Entrenchment for US Retailers
AI Commerce

Predictive Cartfilling and the Perils of Algorithmic Entrenchment for US Retailers

As artificial intelligence permeates every facet of online commerce, American retailers confront a nuanced challenge: optimizing for convenience without inadvertently narrowing consumer choice and stifling market dynamism.

Hannah Brooks · 7 min read
Agentic Commerce Is Real — and Shopify, Stripe and Perplexity Are Quietly Wiring It
AI Commerce

Agentic Commerce Is Real — and Shopify, Stripe and Perplexity Are Quietly Wiring It

For the first time, AI agents can actually buy things on behalf of consumers. The infrastructure powering that shift is being built right now.

Priya Anand · 9 min read
AI Search Is Quietly Eating Product Discovery — and Brands Are Still Catching Up
AI Commerce

AI Search Is Quietly Eating Product Discovery — and Brands Are Still Catching Up

ChatGPT, Perplexity and Google's AI Overviews are now meaningful sources of pre-purchase research, and the brands that adapt early are winning disproportionate share of voice.

Hannah Brooks · 7 min read
Virtual Try-On and AI Product Imagery Are Finally Good Enough to Replace Studio Photography
AI Commerce

Virtual Try-On and AI Product Imagery Are Finally Good Enough to Replace Studio Photography

For categories from fashion to furniture, the next wave of online merchandising will be generated, not photographed.

Sofia Lindqvist · 7 min read
AI Customer Service Has Crossed a Quality Threshold — and the Vendor Landscape Is Being Rewritten
AI Commerce

AI Customer Service Has Crossed a Quality Threshold — and the Vendor Landscape Is Being Rewritten

Zendesk, Intercom, Ada and a new wave of agent-native challengers are competing to define what frontline customer service looks like in 2026.

Priya Anand · 7 min read